Here are a few types of marketing segmentation.
The market can also be segmented and divided into smaller parts and then planned via different channels of distribution such as online or offline. The company can sell the products to:
Supermarkets under one brand name via internet marketing or traditional styleMass merchandisers under another brand namePet stores under another brand nameVeterinarians under yet another brand nameFor this type of marketing segmentation the internet marketing techniques work wonders. This is what the distribution segment is. It sure has benefits galore. The companies have the ability to go with differed brands for different people and target customers.
The product they deign depends on the target customer. The benefit is that in this way the profits can increase but a little more hard work is needed and more and more products have to be made and more and more Video Marketing plans are needed even within the same market segment.Some other examples of distribution segments would be a fashionable clothing line that is sold only in expensive department stores where the people who go are also rich, or a hair shampoos are only sold via high class and expensive beauty salons. The difference may be in the quality of the product and the price too. This also gives me a hint of price segmentation, for the higher class the product that the company will design is a bit pricy, and for lower economy side people the product is less priced.
The use of different media for marketing. It is not mostly necessary. These days with the help of all kinds of media the internet, TV and other like newspaper and radio the companies mostly just go with it, they are not thinking of a proper way and considering proper media segmentation. They know they have to market their product via internet. And in the internet segment they may have a website, do Local SEO Marketing, go with blogs and forums and also the social networking websites. This is the basics of what the internet marketing is about. Then there can be TV segmentation. The TV ads are one of the most perfect ways to attract people. Now here also if you notice the price segmentation or geographic segmentation may be involved.
The media in different geographic segments will be different; the TV ads that the company will use for one city or state or country will be different from the other. Thus we can say that the media segmentation is also dependent on the geographic segmentation and demographic segmentation.Media segmentation or the internet marketing strategies in it are often practiced by companies that have some control over the media and can somehow discourage competitors from using that media.